Safety logos
Safety logos
Logo File Name: SAFETY_UKCA.ai
Supporting Guidelines
- Minimum 5mm high
- Proportions of the logo may not be skewed, stretched or deformed in any way
- Logo must be clear and legible.
- Logo must be visible at point of sale.
The Logo will generally be black. It may also be used in other colourways (i.e. white, reversing out of the background), however to ensure legibility, it is important that the logo must contrast to the background.
The UKCA mark may only be used on products where there is a specific requirement to do so in the legislation. DK products with play value (board books, sticker books, touch and feel, pops etc) and with electronic components (such and sound a light books) should include the UKCA mark.
Where the product will ONLY be sold in the UK, then the UKCA mark replaces CE mark. However, the majority of DK products are exported to EU countries (including Ireland) and so will require BOTH the CE and the UKCA mark.
Logo File Name: SAFETY_CE_Logo.ai
Supporting Guidelines
- Normally used on titles which have a novelty element to ensure that they conform to health and safety for products sold within the European Economic Area.
- The CE logo must be a minimum height of 5mm.
- There are no maximum height restrictions.
- The proportions of the logo must never be distorted.
- Please refer to the PDF in the downloads folder for further reference on CE logo proportions.
- The logo can be either on the front of the rear of a product, as long as it is clear and legible.
- It should normally be Black.
- If in doubt always check with production.
Supporting Guidelines
- The Warning triangle will always proceed a warning statement that starts with the word WARNING! The space between the warning triangle and the word WARNING! must be at least the width of the letter W in the word WARNING!
- It will normally only be used on products sold within the US.
- The proportions of the logo must never be distorted.
- The position and size of the warning triangle and the warning statement is strictly set out in the US federal standards. The size of the statement will change in proportion to the size of the product on which it appears.
- Please contact your production controller for specific advice about the use of this symbol.
Supporting Guidelines
- This symbol is used on products that are not suitable for children under the age of 3 years.
- It must always be accompanied by warning text (the word warning, followed by an exclamation mark and and explanation of what hazard to this age group the product poses.)
- It must be faithfully replicated and dimensions should not be distorted.
- The symbol must be a minimum of 10mm in size.
- Colour must not be altered.
Supporting Guidelines
- This US symbol indicates that the product has passed FCC electric/electronic regulation for household use. FCC stands for ‘Federal Communications Commission’.
- It must be faithfully replicated and dimensions should not be distorted.
Supporting Guidelines
- It must be faithfully replicated and dimensions should not be distorted.
Supporting Guidelines
- This logo will only be required on all products that contain batteries, and that are dependant on electric currents or an electromagnetic field to work properly.
- For products that contain batteries – both the WEEE wheelie bin and the Batteries Directive wheelie bin are required on products that will be sold or distributed within the UK and the EU.
- The WEEE wheelie bin symbol must be a minimum size of 7 x 5mm. It must be faithfully replicated and dimensions should not be distorted
Supporting Guidelines
- The wheelie bin logo is required to appear on all battery containing products.
- Dependant on the chemical make-up of the battery the following chemical symbol may need to appear beneath the bind – you must always take direction from production on this:
- Hg for batteries which contain more than 0.0005% of mercury. Or, 2% mercury for button cells.
- Cd for batteries which contain more than 0.002% of Cadmium.
- Pb for batteries which contain more than 0.004% of Lead.
- Other text regarding the safe use and disposal of the battery must appear along with this logo. Please always take guidance from production on this matter.
- The Batteries Directive wheelie bin must be a minimum size of 10mm x 10mm. It must be faithfully replicated and dimensions should not be distorted.
For products that contain batteries – both the WEEE wheelie bin and the Batteries Directive wheelie bin are required on products that will be sold or distributed within the UK and the EU.
Button and coin cell batteries
This graphical symbol is used to signal that a product contains one or more button cell or coin cell batteries. These can be harmful to human health if digested.
Always check with your production controller about the correct use of this symbol.
Australian coin cell battery Keep out of Reach
The Keep out of Reach symbol (in the blue circle) is required for products that contain coin cell batteries (lithium chemistry with a diameter for 20mm and above only).
- The blue circle containing the symbol must be a minimum of 6mm in diameter.
- The proportions of that symbol must not be distorted.
- The colour should not be altered.
The symbol must be accompanied by warning text advising on the dangers of ingesting this type of battery as per the example above (the warning text has already been included as part of the logo).
European Warning Marking Requirements
Products not suitable for children under the age of 3 years must clearly state that they are not suitable for this age group AND give a reason why.
Warning markings need to be easily and clearly visible. The Penguin UK Group (Penguin and DK) have agreed that warning markings will in future have the following design:
- Warning wording should appear within a black framed box (ideal minimum weight is 1.5pt).
- The box should be a minimum of 40mm wide and 16mm high.
- The word warning must be in capitals and in bold.
- Font must be clear and legible – a sans serif font with a minimum of 8pt is recommended.
The design can be altered – however it must remain clear and legible and must be approved by Production. If you are producing a large format product (ie over 301 x 252mm) the size of the warning box should be increased proportionately and must be approved by Production.
Remember – Consumers must be able to tell what age group a product is suitable for – and whether there are any hazards that they need to be aware of.
Warning Marking Examples (available as part of the download bundle above)
Small Parts
This warning is used on products for OVER THREE’S that contain an actual small part / piece (that can fit into the choking tube).
This warning is used on products for OVER THREE’S that don’t contain small parts / pieces – but where there is a hazard that a small part can be liberated (ie torn out of the product).
If your product is for children over the age of 6 years – the small parts warning may not be required. Please check with production.
Note – that products for children aged 3 years and under must NOT include any small parts, or potential small parts.
Strangulation Warning
This warning is used on products for OVER THREE’S that contain a cord (ribbon, string, fabric strap etc) measuring longer than 220mm.
Note – products for children aged 3 years and under must not include a ‘cord’ that is longer than 220mm.
Sharp Points
This warning is used for products aimed at children aged three years and older that contain a functional sharp point. A functional sharp point includes items such as needles, pins or pointed metal badges. Non-functional sharp points are not allowed.
Note – products for children aged 3 years and under must not include any sharp points or items with sharp points (functional or otherwise).
Small Balls
This warning is used on products for children over the age of three that contains a small ball or marbles. Products for children aged under 3 years must not contain small balls or marbles.